When building your recipes collection on Shopify blog, the older recipes often got pushed back and eventually lost sight from customers - as the saying goes: “The best place to hide a dead body is the second page (and older).
To work around this, many Shopify sellers depend on passive methods, like manually cross linking recipes, installing Shopify apps to show related blog posts and so on. While this may create small improvement, they are passive and do not really solve the problem of blog posts (recipes) discovery.
This is especially painful for those who have invested a lot of resources to create hundreds (or more) recipes, only to realize they are not bringing the ROI they expected.
This massively undermines the power of content marketing.
They are, in fact, sitting on a treasure box that is just waiting for the right key to open it.
We have seen this problem early on when we were helping local sellers develop their store and migrating their recipe content from Wordpress to Shopify. In this process, we realized the power of blog posts filter - a simple feature that solves the most painful problem faced by those who create content using Shopify blog.
This is the reason we build the Blog Posts Articles Filter PRO app for Shopify.
Who is this app for?
This app is for Shopify sellers who are creating recipes on Shopify blog, and want to make them look professional and user friendly for your customers.
What does this app do?
Our goal is to make sure your recipe blog appears as professional and as user friendly as possible. This app lets you do that by creating multiple blog posts and articles dropdown filters, which will improve the blog posts discovery experience for your customers.
Hey wait, what’s a dropdown filter?
A dropdown filter is a simple way to display a list of selectable criteria / options on your Shopify website. In our case here, we are using dropdown filters to let shoppers select recipes they want from a list of pre-set criteria. The criteria will be represented by article tags.
Still confused? Read on to get more details.
How to use this app to create a Professional recipes blog?
Step 1: Identifying the different criteria of your recipe blog
Recipes typically have certain criteria that allow them to speak to different audiences.
From our observations, we have compiled the list below to share the different criteria of recipes:
- Cooking time: You can break this down by 15 minutes, 20 minutes, 25 minutes and so on.
- Dietary preferences: Here you can label recipes that adhere to dietary preferences like vegan, gluten free etc.
- **Occasion: Categorize your recipes by occasion like lunch, dinner, festive meals etc.
- Flavors: List out the different flavours your recipes have here, great especially for dessert.
- Ingredients & materials: This is the best spot to insert your products to help customers maximize the value they get out of your product and fall in love with your brand.
You can go beyond this list and identify all the criteria your recipes have. The best way to approach this is by imagining how your customers would wish to discover the recipes.
Once you have the list sorted out, you have to add labels / tags to each recipes article based on the list. This forms the basis of what we have to do next.
Step 2: Install the app and pick a plan
Go to this link here and click “Add App”.
You have to pick a plan once you install the app. You will not be charged immediately as there is a 5-days free trial period. If you find the app not suitable, you can always remove it with a click before the 5 days expiry and you won’t be charged a dime.
You can also always upgrade or downgrade your plan in future.
Note: The Blog Posts Articles Filter PRO app has gone through Shopify’s official app review process, and follows all standards and best practices set by Shopify.
Step 3: Pick the Recipe blog
Shopify allows you to create multiple blogs. This means you can create a blog for your company news, another blog for recipes and so on.
Once you have picked a plan, you will be asked to pick a blog.
You should pick the recipes blog here.
Note: You should always put all your recipes under 1 blog, and organize them by article tags.
Step 4: Setup the filters
Now you are ready to set up the recipe filters!
You can create up to 10 filters for each blog. For each filter, you need to fill in 2 things: A filter name and a list of options. To better illustrate what they each do, please see example below:
- Filter Name: Cooking Time
- Options (select from your available article tag): 15 minutes, 20 minutes, 30 minutes
Once you have completed the setup, you can just select “published” and click “Save”. The filters will now appear on your blog.
My filters are not showing. What should I do?
No worries, we are here to help!
Due to many unique theme designs or customization made to Shopify stores, sometimes the filters require some adjustment to appear. It is absolutely normal. You can contact us for support by one of the two ways below:
- Go to the “Support” tab in your app and submit a support ticket
- Drop us an email at firstname.lastname@example.org
Regardless of which way you use, we will respond to you within 24 hours and try to solve the issue within the same day.
If you like the app, we love to hear from you and see what you have created. Drop us an email at email@example.com anytime!