If you run a blog on your Shopify store, you would know that the Shopify blog caters to the most basic needs and anything beyond would require either a Shopify app or liquid customization.
This is quite sad as many sellers make use of the blog to create content like recipes, tutorials and case studies for the purpose of customer education as well as increase SEO performance.
We spent some time combing through Shopify's very own forum and have tidied up the 7 most requested features below for the Shopify Blog.
1. Advanced SEO Features
While Shopify comes with the basic SEO features like meta title, meta description etc., it could be a bonus if more advanced features are added to help sellers better improve their SEO.
Some of the typical problems faced by sellers includes blog posts not indexed by Google, blog article URL not being search engine friendly.
We believe these issues could be handled better with better access to robots.txt and URL modification in the admin panel.
2. Wordpress & Shopify Blog
Due to the popularity of WooCommerce as well as the Wordpress blogging experience, it is no surprise that many sellers would like to have better integration between the two platforms.
Sellers migrating from Wordpress or Shopify to the other side would like to have an easier way to move their content without affecting their traffic source. While some sellers prefer to maintain the blog posts and articles on both platforms, and would need a more reliable way to sync the content between them.
3. Featured Blog Post
Content marketing is one of the best investment for your Shopify store if done right. There is no wonder why sellers who invest in constant new article would also like to highlight their articles visually in their blog page.
Unfortunately most themes would only provide a generic grid based, or listing based formating to display the articles. This causes all articles look generic and fail to draw customers' attention to the latest or the most important article.
Allowing seller to highlight article(s) as Featured is the simplest way to offer an incredible value for Shopify sellers. Currently the only option for most themes is to modify the liquid template, which would not be easy for small sellers who are just starting out.
4. Blog Categories
Shopify blog lets sellers create tag to keep their blog posts organized, however there is no way to effectively show these blog posts in a categorical view.
Some themes come with a default dropdown filter which a lazy feature that doesn't farewell with most theme design. A better solution is to show the selected tags up front in one row so customers can access any blog post category with one click.
This, like the Featured Blog Posts, is currently possible only with certain customization at code level.
5. Multi Filters for Blog Posts
A step up from the blog categories features is to have multiple filters for blog posts. This called for more advanced categorization and is often a must-have features for evergreen blog posts collection like recipes, tutorial, magazine, style guide etc.
This is currently possible with Shopify app like Blog Posts Articles Filter PRO, which is developed by yours truly, as we realized how advanced Shopify bloggers need a way to improve their content discovery experience.
Following the feedback from customers, we have further improved the app along the way by adding in the Reset button as well as making it mobile friendly.
6. Hide Author Name
This feature is a simple requirement that is surprisingly popular. There are a few reasons why sellers would like to hide the author's names:
- Guest posting / reposting and didn't want to mis-represent the original writer
- Author name might be something like "Brand admin" which doesn't look professional Regardless of the reason, authorship is often one overlook features in blogging. While some sellers want to hide the authors, other sellers might want to go the other way as far as giving the author their own profile as to bring personality and credits to the brand.
- Blog Articles Layout Customization The last on the lists is probably the most complex yet popular feature for Shopify Blog.
While Shopify blog allows HTML insertion, it is impossible to expect sellers to insert HTML while / after writing the blog posts. Further complexities like theme design and loading speed would arise if this is not handled carefully.
For sellers looking to seriously customize their blog articles layout, there are apps like Pagefly available in the app store that you can check out. We trust apps like this close the gap and brings tremendous value to sellers who want to bring fresh and unique looking content to their customers.
These are all the 7 most discussed and requested Shopify blog features we have found. Did we miss out something else?
Feel free to let us know!