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Shopify Blog EXPLAINED: Blogs, Articles, Tags and Categories(?)

Straight to the point and no fuss explanation on how Shopify blog works.

1. A blog is a collective of articles, and you can have multiple blogs in ONE Shopify store.

The idea of having multiple blogs could be really confusing for those coming from blogging platforms.

Essentially Shopify lets you run multiple blogs in parallel with individual’s settings (like commenting features). I personally prefer Shopify’s setup as you can now – for example – run a blog for your product/sales related articles aiming at customers; another for your organization centric articles / updates aiming at potential employees or business partners.

Readers of both blogs will never run into articles irrelevant to them.

2. You CANNOT display all your blogs in 1 single page.*

I have seen this too many times that merchant use different blogs to categorize their articles, then they tried to look for a way to show all the blogs in one page.

Unfortunately, there is no such feature in Shopify as the blog is meant for content separation instead of categorization.

* You can still make use of pagebuilder apps like Pagefly to put all your blogs 1 page.

3. You can organize your blog articles with tag(s).

Tag(s) is your go to built-in solution to organize your blog articles.


4. There is NO concept of Category in Shopify blog.

I am sorry to disappoint you but Shopify blog doesn’t support the concept of Category. You can only tag the articles, and nothing else.

5. OPINION: The best hack for your Shopify blogs is to setup blog articles filter.

If you want your blog articles to do the marketing for you, you should have LOTSA articles. Go build a library of recipes, tutorials, knowledge base, lookbook and what-not.

Then you need to setup blog articles filter.

Don’t let your blog articles get buried in time

Don’t bet on your customers would patiently scroll / click through pages of articles that do not appeal to them.

Here’s an app that lets you set up blog articles filter with tags – with 5 days free trial.

We built it, yes.

6. Shopify blog is NOT bad for SEO at all; and it’s EASY to manage Meta Title, Meta Description and Slug.

Shopify does not have Yoast, because it doesn’t need one.

You can manage meta title, meta description and URL slug without extra app. It is now up to you to put out good SEO work and bring back some sales.

7. You CAN and SHOULD change the default slug for the default Shopify blog.

When you open a Shopify store, a blog is created for your by default.

Unfortunately, they called it News.

You should change it, because it does you no good. Make it more relevant to your store.

Change it.

8. Customers can comment on blog articles, BUT you can turn off the commenting.

Customers can comment on your blog articles, but if the ugly side of internet (spammers and scammers) found you, you have the options to turn commenting off.

9. You CANNOT reply to comment(s) left on your blog articles.

Replying to customers is fun, unfortunately Shopify blog doesn’t let you reply to customer comments as the store owner. A little bumper definitely.

Hope this helps you have a better understanding of Shopify blog.

It’s not the same as WordPress or other blogging platform, but its simplicity is great. If you don’t want to run a separate WordPress blog from your Shopify store, you don’t have to.

Lastly, shameless plug (again), do try out our Shopify app Blog Posts Articles Filter PRO, and let me know what yo think.

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